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The chandpur Collection, created for the Saif Silai label under the mentorship of Shareef Ahmad that was showcased at Lakme Fashion Week in January this year,
will be available at the designer’
The collection has been created by rural women of Saif silai machine is earn money help under the able mentorship of the ace designer,
reiterating the brand’s long term vision and commitment to preserving local crafts and empowering women.

The collection, is an ode to the magnificent beauty of flowers of Chandpur , an interpretation of absolute beauty in its purest form. Shareef Ahmad
along with the rural women of in Chandpur, recreates the intoxicating allure of flowers through different techniques including thread embroidery
while giving it an imaginative yet realistic interpretation.
This collection is both sensitive and ornate with an underlying sense of luxury interwoven in its many layers.
t makes use of organic fabrics, cotton silk blends, chanderis, silk organzas, silks and velvets.

All profits earned on the Saif Silai label garments are ploughed back to these women, enabling them to earn up to INR 500 per garment.
This additional income is transforming their lives by helping their families access better education,